Corporate Image

...is priceless. This, for instance, makes me never want to buy anything from Sony ever again:

Real Story of the Rogue Rootkit

And with all the lawsuits over print and silence appearing as arrogance, I wonder how long it will take Google to burn off its good image. I've seen the inside and I believe they really are that idealistic, but most of the public believes whatever the media says, even though the media usually present a baised, or at least warped, perspective.